What we learned from the “Go To Market in the AI Age” event
Yesterday’s “Go To Market in the AI Age” panel discussion in New York City brought together industry experts to share insights on building billion-dollar businesses.
Fusemachines Chief Revenue Officer Vikas Kumar shared his thoughts on exploring AI integration, startup success, and effective strategies for communicating AI’s value to decision makers in all industries.
Vikas was joined by Kaitlyn Glancy and Jessica Peltz-Zatulove. Kaitlyn joined Flexport when it was a seed stage company, and over the preceding decade played a pivotal role in turning Flexport into a multi billion dollar company. She is now a Partner at Eclipse. Jessica an operator turned VC, focused on investments tailored to the modern CMO at MDC ventures. There she led deals in startups like Netomi and Gradient.io, earning a spot on the Global Corporate VC PowerList in 2019 and 2020. She’s now Founding Partner at Hannah Grey VC.
In a thought-provoking Q&A session moderated by Vineet Joseph, founder and CEO of Touch, the panelists provided insights into the rapidly evolving field of AI and digital transformation.
Here are our takeaways:
Crafting Effective Go-to-Market Strategies for AI Adoption
The panelists discussed critical elements startups should incorporate into their go-to-market strategies for successful AI adoption, emphasizing industry-specific understanding, cross-functional collaboration, and agile iterations. The conversation underscored the importance of tailoring approaches to unique industry needs, fostering teamwork, and maintaining adaptability in the face of rapid technological evolution.
Communicating AI Value to Non-Tech-Savvy Industries
The panelists shared practical insights around addressing the challenge of communicating AI’s value to traditionally less tech-savvy industries. They advocated for a storytelling approach, translating technical language into relatable narratives. Education initiatives and the presentation of tangible ROI metrics were highlighted as essential strategies to demystify AI, bridge knowledge gaps, and instill confidence in decision-makers.
Synergies between Supply Chain/Logistics and AI
The panelists delved into how AI, particularly through predictive analytics, can optimize demand forecasting, route planning, and end-to-end visibility. The integration of AI into logistics operations has emerged as a transformative force, offering dynamic route optimization, cost reduction, and improved transparency. The potential for innovation in traditional logistics models was a focus point.
The panelists also discussed how their respective companies are using AI internally such as using generative AI for research and marketing. Vikas also touched on Fusemachines’s mission to Democratize AI and our commitment to shaping the future of AI accessibility.
This highly anticipated discussion showcased the potential of AI across industries, with valuable insights on navigating the adoption process and maximizing its impact. Whether you’re a startup exploring AI integration or simply intrigued by its possibilities, the discussion provided much food for thought.
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