How AI is Transforming the Fashion Industry

The fashion industry is ever evolving as social values and technology advance. The use of artificial intelligence in the fashion industry can impact styles and trends. While nothing can replace human creativity, the use of AI in the fashion industry in assembling, manufacturing, merchandising and even suggesting products to consumers, results in better customer satisfaction and higher sale rates. Even small businesses are implementing AI technology into their business model to compete with the fast fashion market in the fight to promote sustainable fashion. 

Check out some of the uses of AI in the fashion industry.

Improved Customer Personalization

Brands all over the world are starting to use AI in their design process. Whether it be collecting data to determine the fits customers like best, or helping customers choose a design based on prior purchases, AI is making it easier for brands to create fashion lines that clients want to buy. Human designers are inherently biased, as their creative eye will lead them to choose designs based on personal preferences. The use of AI in the fashion industry takes away this bias, and turns a typically originative field into a numbers operation. Whether you’re looking for a new sundress, jeans, or custom embroidered t-shirt, AI makes the process smooth and bias free. 

Trend Forecasting

Social media runs the fashion industry. And what dominates social media? Artificial intelligence. The hashtag #fashion on Instagram produces more than a billion results. This use of AI in the fashion industry produces a map of style trends, directing consumers to images of clothes that fit their personal style, all by analyzing millions of photos on social media. This answers questions for designers such as: How many people wore ripped jeans in New York compared to last year, or which age demographic is most likely to wear a baseball cap? Before information like this was organized by AI, brands relied on surveys and human processed data which was both time consuming and less reliable.  

Automated Authentication

In today’s world, we rarely notice how we pay for things, especially online orders. AI has made it possible for brands to ensure that individual consumers are buying their products rather than bots used by resellers. In this case, the use of AI in the fashion industry protects companies against fraud. 

Visual Recognition

One of the most common uses of AI in the fashion industry is visual recognition. This algorithm recommends similar looking apparel to customers. Visual recognition is usually used on the detail pages of online stores, ensuring that customers always find the right product. Visual recognition also helps retailers recommend appropriate tags when they add products, saving both time and money. Also helping to prevent overstock, visual similarity can be used to help companies decide which past products to restock. Companies like Ximilar provide these types of services for fashion brands. 

Bottom Line

AI in the fashion industry makes it possible for companies to seek tons of new improvements. AI reduces errors in data collection, shows companies what’s in and what’s out, and predicts trends. All things considered, artificial intelligence will continue to keep fashion companies on top and make sure your outfit of the day is always on point. 

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